Back to Projects
AR Earring Virtual Try-On (Unity / Face Tracking)
Client
Jewelry E-commerce Brand
Industry
Fashion Tech / AR Commerce
Duration
January–April 2026
Team
Unity Developer
Overview
The client, a jewelry e-commerce brand, wanted to know whether customers could try earrings on with nothing but a phone — no markers, no special hardware — and whether the result would look real enough to help sell. IdeaTeam's Unity developer built a proof of concept to answer that before the client invested in a full product.
Challenge
Earrings sit beside the face, not on it: the attachment points have to be derived from where the head is- Those points must stay put while the head turns and tilts
- A dangling earring that does not swing looks pasted on
- The client needed something to hold in their hands, not a demo video
Solution
- Head and face detection from the front camera, iOS first
- Earring anchor points placed at an offset from the tracked head and tuned to stay stable through rotation
- Compound earrings assembled with joints, so the hanging parts swing and react to gravity
- A build published to TestFlight for the client to try on their own phones
- After delivery: consultations, fixes and research as the client tested, February to April
Result
A working build on TestFlight after about three weeks of one developer's work, followed by three months of fixes and consultations as the client tested it.
Technology Stack
UnityAR FoundationARKit Face TrackingC#3D RiggingTestFlight
Key Features
- Markerless face-based try-on
- Real-time earring alignment
- Physics-driven accessory motion
- Mobile PoC validation flow
Project Gallery
